TransMedics
Director, UX & UI Design
April 2024 - Present
Principal UX Designer
November 2021 - April 2024
Established and managed the design group consisting of on-staff designers, contractors and external vendors that operate as an extension of our team focusing on mobile applications, medical product device experiences and various digital marketing initiatives
Successfully launched a responsive web and native mobile app that enhanced the management and communication of organ transplant cases and enabled the growth of the TransMedics National OCS Program
Fosters cross-department relationships and collaboration essential to realizing the desired brand vision for delivering priority solutions in support of the customer experience
Redefined and enhanced the TransMedics Brand Identity transforming how the TransMedics brand is presented in both marketing and digital products
Provides oversight and leads select design initiatives, including requirements gathering and definition of strategic objectives, as well as executional ownership of all deliverables
Pioneered the development of a digital ecosystem and design system rooted in user-centric design principles, industry best practices, standards, processes and tools
Successfully launched a responsive web and native mobile app that enhanced the management and communication of organ transplant cases and enabled the growth of the TransMedics National OCS Program
Fosters cross-department relationships and collaboration essential to realizing the desired brand vision for delivering priority solutions in support of the customer experience
Redefined and enhanced the TransMedics Brand Identity transforming how the TransMedics brand is presented in both marketing and digital products
Provides oversight and leads select design initiatives, including requirements gathering and definition of strategic objectives, as well as executional ownership of all deliverables
Pioneered the development of a digital ecosystem and design system rooted in user-centric design principles, industry best practices, standards, processes and tools
Aetna
Senior Manager, UX Strategy & Design - Enterprise Digital
February 2021 - November 2021
Creative Director, Digital Experience - The Agency
June 2019 - February 2021
Associate Creative Director,
Digital Experience- The Agency
Digital Experience- The Agency
April 2017 - June 2019
Led a team of UX and UI designers on a newly formed train to simplify and enhance the shopping and enrolling experience for AetnaMedicare.com
Created and implemented a scalable, stable, and unified design system at an enterprise level
Built and managed a multi-disciplinary digital team of 15+ creatives, including UX and UI designers and front-end developers, ensuring a smooth acquisition transition with zero turnover
Led key digital design initiatives across multiple brand identities, contributing to a robust enterprise digital ecosystem
Fostered cross-department relationships and collaboration to achieve key roadmap initiatives and business goals.
Redesigned Aetna's brand identity in the digital space, focusing on enterprise public site domains and aetna.com, resulting in a 64.1% traffic boost and 32% more enrollments
Defined detailed design systems for multiple brands to enhance visual consistency and user experience.
Created and implemented a scalable, stable, and unified design system at an enterprise level
Built and managed a multi-disciplinary digital team of 15+ creatives, including UX and UI designers and front-end developers, ensuring a smooth acquisition transition with zero turnover
Led key digital design initiatives across multiple brand identities, contributing to a robust enterprise digital ecosystem
Fostered cross-department relationships and collaboration to achieve key roadmap initiatives and business goals.
Redesigned Aetna's brand identity in the digital space, focusing on enterprise public site domains and aetna.com, resulting in a 64.1% traffic boost and 32% more enrollments
Defined detailed design systems for multiple brands to enhance visual consistency and user experience.
Allen & Gerritsen
Associate Creative Director
September 2015 - April 2017
Led design efforts for cause-related marketing campaigns, earning a Hatch Bronze award for Halo Pets
Participated in new business pitches and focused on digital design systems and brand identities
Applied design solutions for responsive and cross-channel applications
Participated in new business pitches and focused on digital design systems and brand identities
Applied design solutions for responsive and cross-channel applications
George P. Johnson
Associate Creative Director
April 2015 - September 2015
Developed visual identity for IBM's annual c-suite study, driving brand recognition and engagement
Led successful industry conference strategies and experiences, increasing client visibility and driving business growth.
Led successful industry conference strategies and experiences, increasing client visibility and driving business growth.
Sapient Nitro
Senior Art Director
December 2009 - April 2015
Led design teams for Panera Bread and Citizens Bank accounts, focusing on digital design systems and brand identities
Presented conceptual thinking to C-suite executives and provided visual oversight across multiple accounts
Created efficiencies in post-design processes to ensure high-quality final products
Specialized in E-Commerce Solutions, Cross Channel design systems, and digital campaigns.
Presented conceptual thinking to C-suite executives and provided visual oversight across multiple accounts
Created efficiencies in post-design processes to ensure high-quality final products
Specialized in E-Commerce Solutions, Cross Channel design systems, and digital campaigns.
Pixel Bridge, Inc.
Senior Design Associate
November 2006 - November 2009
Led design efforts for major accounts and new business pitches, such as Comcast, Dewalt, Krups, Pega Systems and Tencent
Directed junior designers and developers to ensure project deadlines were met
Created custom illustrations, flash animations, and digital photography for various projects
Ensured highest quality work in website design and front-end development
Directed junior designers and developers to ensure project deadlines were met
Created custom illustrations, flash animations, and digital photography for various projects
Ensured highest quality work in website design and front-end development
Liquid Advertising
Art Director
October 2004 - October 2006
Designed and built Real Estate websites, email templates, logos, and magazine advertisements
Managed creative workflow for two junior designers, ensuring timely delivery of high-quality work
Collaborated directly with clients to pitch innovative site ideas and meet their project needs
Managed creative workflow for two junior designers, ensuring timely delivery of high-quality work
Collaborated directly with clients to pitch innovative site ideas and meet their project needs
Mediaweave
Digital Artist
October 2003 - October 2004
Designed websites, CD/DVD covers, logos, and animated web banners
Conceptualised and produced animated screensavers for various projects
Collaborated in a fast-paced environment to deliver high-quality digital art projects
Conceptualised and produced animated screensavers for various projects
Collaborated in a fast-paced environment to deliver high-quality digital art projects